Design and creativity should not be limited by the “good design” narrative reserved for certain sections or demographics. In fact, design has a bigger impact on our daily interactions than we realize. For Nouveau Design Studio – a multivariate visual communication design studio from Surat, Gujarat breathing life into shapes and forms, they believe their space is filled with compulsive visual thinkers. Now moving away from the confines of the digital realms towards a more visible and sensory sphere, they have created their own store in Surat.
“we are now a store” is a Nouveau Studio design dossier where the possibilities are limitless and where material explorations find their place. Of themselves and their design philosophy, they say, “As a studio, we find structure in an open system. For us, a split second is what leads to a nascent thought being amplified into something successful. All of these objects and many more are created, designed, sampled and composed by often overlooked spontaneity.
Wanting to infuse creativity into a routine existence, their products are designed with no defined purpose and for multi-varied functionality. With contrasting materials and design sensibilities, they intertwine mediums and materials. Use wood, metal, stoneware and paper; they create tableware, serving dishes, sculptures, journals and lifestyle objects.
All of their sculptures and lifestyle objects are designed as modular, with shapes designed to allow the user to stack them in a variety of combinations to produce new aesthetic effects. On a daily basis, their objects serve as totems, stools, side tables, storage, planters and trash cans.
Check out We Are Now A Store here.
Discover New Design Studio here.
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