Metal store

RadioShack’s Twitter account was not hacked. It’s just an “edgy” crypto store now.

“If you find a squirter, marry her.”

It’s the tweet that’s currently taking over Twitter, with shocked reactions in replies and quotes from tweets asking, “What in the world is going on?”

The tweet was not accidentally sent by a politician or a hacked company account.

RadioShack’s “squirter” tweet went viral on Wednesday.
Credit: Mashable screenshot

It was tweeted by RadioShack… on purpose.

But why would RadioShack tweet such a thing? It’s simple: RadioShack is now a cryptocurrency company.

Radio Shack Swap

A screenshot of the RadioShack Swap homepage.
Credit: Mashable screenshot

It’s true. RadioShack has rotated to the blockchain and launched his own crypto exchange called Radio Shack Swap. The company even has its own token called $RADIO, is currently trading at around a penny. (The crypto crash seems to have knocked it down two-thirds of its pre-crash value.)

If you visit RadioShack’s website right now, you’ll see that it still sells electronic bric-a-brac. But, in the center of the main page is the RadioShack cryptocurrency platform.

RadioShack home page

RadioShack’s main website is currently focused on promoting its cryptocurrency platform.
Credit: Mashable screenshot

In an effort to appeal to libertarian-leaning crypto “degens” (crypto slang for “degenerates,” which some crypto advocates call themselves), the century-old electronics store has also pivoted to posting “edgy” content on Twitter . And while the since-deleted ‘squirter’ tweet may be its biggest attention-grabbing success so far, it’s not the first time the account has gone viral due to the shocking value of seeing the point. your dad’s must-sell for old ham radio parts slums upload it with a little humor edgelord tweet-then-delete.

“who else high af rn” tweeted the @RadioShack account on June 16.

“Taking the second half of a food after feeling nothing from the first half is always a bad idea. This chocolate bar got me here fighting for my life,” he posted on the 28th. June.

RadioShack

Edgelord Radio Shack.
Credit: Mashable screenshot

“This guy fucks,” @RadioShack replied to a user who posted a photo of his old RadioShack “Battery Club” card.

“congratulations on landing your new giant metal rooster elon” the account sent as an answer to Elon Musk on June 17.

RadioShack’s rise from your grandfather’s electronic retailer to its current incarnation as a cryptocurrency pump happened after the company was acquired by Retail Ecommerce Ventures (REV) in 2020. This was after a tumultuous period for the company, during which it closed a host of stores. and filed for bankruptcy. When REV bought the company, RadioShack only had 400 physical outlets, down since its high of 7,300.

REV is owned by Tai Lopez, who YouTubers know as the internet marketer who has long filled the platform with pre-roll video ads promoting “get-rich-quick” schemes. Perhaps his best-known YouTube video The commercial is “Here in my garage”, in which Lopez shows off his Lamborghini. It currently has over 71 million video views.

This isn’t Lopez’s first attempt in the crypto space. It launched its own line of NFTs earlier this year, which was quickly called a scam by critics who claimed that Lopez “siphons off funds” as soon as a user hits an NFT.

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If REV is successful in its crypto vision for a revived RadioShack, perhaps we’ll see other companies pivot as well. Over the years, Lopez’s REV has acquired a number of legacy brands, including Modell’s Sporting Goods, Dressbarn, Linens ‘n Things and Pier1.

Wicker basket piece, anyone?