Metal store

A look inside: Mejuri’s store in New Yorkdale (PHOTOS)

Yorkdale’s range of luxury stores has a shiny new addition: Mejuri.

The store is Mejuri’s 12th – although there will be more than 20 by the end of 2022 – and the Toronto-born jewelry brand’s first-ever location in a mall.

The design of each Mejuri store is inspired by the neighborhood that surrounds it. The Allen Road and Highway 401 interchange isn’t the prettiest of sights, however, creativity has been drawn from the treasures it contains.

The store entrance, located between Kiehl’s and MAC Cosmetics and across from Coach, is inspired by the Jenna Lyons Vermeil and Onyx Pinky signet ring.

The black steel and glass doors play the role of onyx, while the surrounding marble facade plays the role of vermeil gold.

Inside, the store is minimalist, modern and refined. Gold and silver, diamonds and pearls, emeralds and opals; each piece glistens on white countertops and custom displays.

The far right wall is reserved for necklaces. From 14k gold chains to diamond-encrusted charms, coveted pieces run the length of the store.

“We wanted you to feel like you’re walking into your friend’s closet,” Candace Steinhart, communications manager at Mejuri, told Daily Hive.

Rings are displayed along a curved counter on the left side of the store, while earrings are located on a vanity-like space in the center.

Just down the hall from Alexander McQueen, Burberry and Moncler, Mejuri’s Yorkdale location puts the brand at the heart of luxury shopping.

Luxury indeed – the first sale on opening day was over $600 and diamond items were particularly popular.

While Mejuri’s other brick-and-mortar stores are deliberately in the community — “It’s a place to stop while you’re out for coffee or after the gym,” Steinhart says — Yorkdale offers shoppers something new.

“Going to Yorkdale is an experience in itself; it’s something you make a day out of,” says Steinhart, noting that the store has already attracted interest from shoppers in Brampton and Burlington.

“There are so many luxury stores and we have great neighbours. It’s really new for us, and it’s really exciting. I can’t wait to see where it goes.